2009-11-08 13.21.37

Blue Orchid at the Atlanta Botanical Garden

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Google Rich Snippet Testing Tool

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Google recently announced that it has released a new version of the rich snippet testing tool which it has also renamed the "structured data testing tool". There are three changes to the tool: An improvement in how they display rich snippets in the testing tool to more closely match how they would appear in the search results.They have tweaked the UI and appearance of the tool to make the data that is extracted and used from the page more transparent.Lastly, Google has made the tool available in more languages.
The tool also allows you to track the number of items (objects) and number of pages where the objects are found:
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Google Wars VI - Return of the PageRank

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Google recently applied for a patent which providing the combined ranking of the plurality of web pages in response to the search query. From the Google Site: 2. The method of claim 1, wherein the combined ranking includes a ranking of web pages from a plurality of websites.3. The method of claim 1, wherein the combined ranking includes a ranking of a plurality of websites.4. The method of claim 1, wherein modifying the global ranking score for each responsive web page based on the onsite ranking score for the web page comprises limiting a degree of modification of the global ranking score of a first web page based on a measure of authority of the corresponding website relative to other websites.5. The method of claim 1, wherein modifying the global ranking score for each responsive web page based on the onsite ranking score for the web page comprises limiting a degree of modification of the global ranking score of a first web page based on a placement of the first web page in an inter…
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RankBrain - Google Now Using AI (Artificial Intelligence) To Help Sort Search Results

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Bloomberg Business reported yesterday that Google was using a new machine-learning artificial intelligence which it dubbed RankBrain. This new system will help sort through the plethora of results Google finds every second of every day. Since it is a machine learning system it will automatically adjust based on the information it finds rather than being dependent upon a person to provide an update to the way it functions.

What it's not: RankBrain is NOT a new Search Algorithm. That came along over two years ago and was named Hummingbird in 2013. RankBrain is simply a way to sort through all the noise out there in the form of many billions of pages on the web. It is a part of Hummingbird rather than a replacement for it. According to the Bloomberg article BrainRank is the third-most important signal contributing to how the results are organized and sorted. If you are like me, you probably asked, well...what are the first two? It is my opinion that links are and will remain #1 for …
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