Posts

Showing posts from 2015

Google Wars VI - Return of the PageRank

Image
Google recently applied for a patent which  providing the combined ranking of the plurality of web pages in response to the search query. From the Google Site : 2. The method of  claim 1 , wherein the combined ranking includes a ranking of web pages from a plurality of websites . 3. The method of  claim 1 , wherein the combined ranking includes a ranking of a plurality of websites . 4. The method of  claim 1 , wherein modifying the global ranking score for each responsive web page based on the onsite ranking score for the web page comprises limiting a degree of modification of the global ranking score of a first web page based on a measure of authority of the corresponding website relative to other websites. 5. The method of  claim 1 , wherein modifying the global ranking score for each responsive web page based on the onsite ranking score for the web page comprises limiting a degree of modification of the global ranking score of a first web page based on a placement of th

RankBrain - Google Now Using AI (Artificial Intelligence) To Help Sort Search Results

Image
Will RankBrain fundamentally change search marketing? Bloomberg Business reported yesterday that Google was using a new machine-learning artificial intelligence which it dubbed RankBrain. This new system will help sort through the plethora of results Google finds every second of every day. Since it is a machine learning system it will automatically adjust based on the information it finds rather than being dependent upon a person to provide an update to the way it functions. What it's not: RankBrain is NOT a new Search Algorithm. That came along over two years ago and was named Hummingbird in 2013. RankBrain is simply a way to sort through all the noise out there in the form of many billions of pages on the web. It is a part of Hummingbird rather than a replacement for it. According to the Bloomberg article BrainRank is the third-most important signal contributing to how the results are organized and sorted. If you are like me, you probably asked, well...what are the first